Before Apple launched the iPad, one of its most popular products was the Macintosh computer. Macs were available as desktops or laptops, and they were the main source of competition for PCs. Nearly all of Apple's advertising revenue was poured into the Mac, and you heard about the Mac anytime computers were discussed. Today, however, Apple has a new golden child: the iPad. Although Apple originally meant for the iPad to add to its arsenal of computer products, its release has caused some unintended consequences for the Mac.
iPad's Effect on the Mac
Prior to the development of iPad there were two types of computer consumers: those who bought Apple products and those who bought PCs. However, Mac could never quite keep up with the PC. According to sources, PCs dominated 92 percent of the market in 2009, whereas Mac held only 5 percent. Then, in the early months of 2010, Apple released the iPad in hopes of capturing a larger share of the market.
Although Apple's iPad did boost the company's revenue and draw in more consumers from the PC side of the market, it also eclipsed some of Apple's existing products, including Macintosh desktop and laptop computers.
iPad Versus Mac
When examining the differences between the iPad and the Mac, it is easy to see why the iPad has enjoyed so much more success in the market. Before the iPad emerged, users of Apple products had only the Mac to turn to for most of their internet-based activities. Surfing the web, email, games, and reading were only possible on these larger Apple computer products. Though some basic activities could be completed on smartphones, the screen simply wasn't big enough for most users.
The iPad, however, combined the best of both worlds for consumers. It allowed users to complete all of the same tasks they could on their Macs, but it was light and portable like a smartphone. The screen was large enough for easy reading, video watching, and game play, but not so large that users couldn't tote the machine along with them to work, school, and on vacation. Thus, many people who had previously relied on a Mac or other computer applications for access to the Internet began to use the iPad.
The Future
Although it is unlikely that Apple's iPad will completely destroy the market for Macs, some changes are undeniable. Some tasks, such as large amounts of typing, are still easier to complete on a laptop or desktop. However, consumers who don't have the need to complete such tasks on a regular basis may avoid purchasing a larger machine, especially since the iPad is more user-friendly and intuitive than the Mac. Likewise, even those who do need a desktop or laptop for certain tasks may be less inclined to upgrade or replace existing machinery since they will be using their iPad for most other activities.
Whether your choice is the iPad or a Mac we have a skin to protect your investment!
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