When choosing one of our screen protectors for your personal electronics it's best to understand the benefits and trade-offs of our original glossy film and our recently added matte film. Both are a great options but this brief pictorial guide will help you decide which is the best selection for your situation.
Glossy: This was the film that made us famous. The original glossy film is crystal clear and highly smudge resistant in it's own right. If unobstructed screen clarity is your highest objective when choosing screen protection the original glossy film is your best choice.
Matte: Pronounced "mat", Dictionary.com describes the term as "having a dull or lusterless surface". This low shine alternative has a unique look and nearly eliminates smudges and screen glare. The trade off, however, is a reduction of the sharpness of the screen. While some users find this to be a worth-while sacrifice and may barely notice the loss of clarity, others find the effect to be too distracting. This effect also seems to be more dramatic on devices where the physical distance between the glass and the screen pixels is greater.
Below are some excellent side by side examples of the matte and glossy film on the screen of an iPhone 5S. The photos haven't been doctored and we feel fairly represent the look of both film options on most devices. On the close up shots, you will notice that you can clearly see the pixels under the glossy film but they look somewhat fuzzy under the matte film.